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Physician Marketing: How to Get Started with Advertising on Facebook
A few weeks ago we talked about how clinical trial marketers can get started on Facebook. Spoiler: One of the most effective ways is to utilize paid advertising. The same holds true for physician...
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Social Media for Doctors Who Hate Social Media
It’s safe to say that most people have an opinion about social media—and some of those opinions aren’t good. In fact, one recent study directly correlated the frequency of Facebook usage with...
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Telemedicine: Are We There Yet?
A recent study found that demand for telemedicine services worldwide will double over the next five years. Advances in technology and increased access to these technologies make telemedicine seem like...
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The Power and Ripple Effect of the Patient Satisfaction Survey
If your hospital or medical practice is struggling with patient satisfaction, you are not alone. A March 10, 2015 article from U.S. News and World Report reveals that hundreds of hospitals are...
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The Top 5 Physician Blogs
There’s no denying that adding a blog to your website can be an excellent way to drum up traffic for your practice. Whether you are just getting started and are searching for inspiration, or you’ve...
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Top 5 Mistakes Healthcare Organizations Make with PPC
Paid search advertising (PPC) has become a critical component to marketing strategies for all types of healthcare providers, from small physician groups to multi-location health systems. PPC campaigns...
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Understanding the Benefits of Local Directory Listing Services for Your Hospital
An overwhelming number of people start their search for a healthcare provider or hospital online. In fact, in 2013 Pew Research Center conducted a survey that discovered 72% of those polled used the...
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Use Review Sites and Search Queries to Manage Bad Press
Reputation is critical to every healthcare provider and while many use the internet to promote that reputation, few use the tools it offers to effectively identify and address bad press. Damaging...
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When You Don't Want to Reach The World: How to use SEO to Connect With a...
Search engine optimization, or SEO, is the goal of most businesses with any level of internet presence. A good SEO program means that your website and information is easily found, thus drawing clients,...
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Why "Visitors" is a Misleading Metric for Your Hospital Website
"Visitors" is a high-level metric that most hospital marketing teams measure in order to monitor website performance. However, although this metric can be useful, it can also be somewhat misleading....
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